The global gems and jewellery industry is a dynamic
entity, continually growing, evolving and changing. Market research
by the Thai Gem and Jewelry Traders Association has shown that
the Bangkok Gems & Jewelry Fair needs to be reconsidered,
in the light of the changing conditions in the gems and jewellery
markets, both within Thailand and around the world.
The Bangkok Gems & Jewelry Fairs is held twice
a year, in February and September. Traditionally the Bangkok Fair
has been held during the week proceding the date of the Hong Kong
Gem and Jewelry Fair. This allowed buyers, from Europe and North
America, to attend both fairs, in Bangkok an Hong Kong, on a single
buying trip to Southeast this proved quite successful in the past.
But conditions have gradually chaged, and nowadays few international
buyers need to cover both the Bangkok and Hong Kong fairs in a
What is the reason for this? It is because a great
number of Thai exhibitors are the largest foreign contingent participating
in the Hong Kong shows. We ourselves the Thai exhibitors, advise
the buyers come and see our Thai merchandise in Hong Kong, rather
than Bangkok, because of the ease of doing business in Hong Kong.
Furthermore, simultaneously with the Bangkok fair,
there is always an exhibition in Shenzhen, close to Hong Kong,
So buyers can pick up Chinese products like silver jewellery and
semi precious stones in Shenzhen, then cross over to picks up
gold jewellery and precious stones at the Hong Kong Fair.
So is the Thai participation in Hong Kong slowly
kiling the Bangkok Fairs? Yes and No. We cannot stop our exhibitors
going to Hong Kong. But we certainly can change the dates of the
Bangkok gems and jewelry Fair. Ideally we can move the Bangkok
Fair to August, just after or before the IIJS Fair in India.
The Thai Gem & Jewelry Traders Association is
facing up to this changing situation. As organizers of the Bangkok
Fair, the Association is seriously looking at this option.
We at Bangkok Gems & Jewellery Magazine
would like to initiate suggesstions from our readers on this vital
issue: what can be done to improve the buyers' attendance at the
Bangkok Gems and Jewelry Fair.
Please do let us know what you think.