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   The global gems and jewellery industry is a dynamic entity, continually growing, evolving and changing. Market research by the Thai Gem and Jewelry Traders Association has shown that the Bangkok Gems & Jewelry Fair needs to be reconsidered, in the light of the changing conditions in the gems and jewellery markets, both within Thailand and around the world.

   The Bangkok Gems & Jewelry Fairs is held twice a year, in February and September. Traditionally the Bangkok Fair has been held during the week proceding the date of the Hong Kong Gem and Jewelry Fair. This allowed buyers, from Europe and North America, to attend both fairs, in Bangkok an Hong Kong, on a single buying trip to Southeast this proved quite successful in the past. But conditions have gradually chaged, and nowadays few international buyers need to cover both the Bangkok and Hong Kong fairs in a single journey.

   What is the reason for this? It is because a great number of Thai exhibitors are the largest foreign contingent participating in the Hong Kong shows. We ourselves the Thai exhibitors, advise the buyers come and see our Thai merchandise in Hong Kong, rather than Bangkok, because of the ease of doing business in Hong Kong.

   Furthermore, simultaneously with the Bangkok fair, there is always an exhibition in Shenzhen, close to Hong Kong, So buyers can pick up Chinese products like silver jewellery and semi precious stones in Shenzhen, then cross over to picks up gold jewellery and precious stones at the Hong Kong Fair.

   So is the Thai participation in Hong Kong slowly kiling the Bangkok Fairs? Yes and No. We cannot stop our exhibitors going to Hong Kong. But we certainly can change the dates of the Bangkok gems and jewelry Fair. Ideally we can move the Bangkok Fair to August, just after or before the IIJS Fair in India.

   The Thai Gem & Jewelry Traders Association is facing up to this changing situation. As organizers of the Bangkok Fair, the Association is seriously looking at this option.

   We at Bangkok Gems & Jewellery Magazine would like to initiate suggesstions from our readers on this vital issue: what can be done to improve the buyers' attendance at the Bangkok Gems and Jewelry Fair.

Please do let us know what you think.

Cover picture :
A magnificent tourmaline and agate camellia brooch by JAR of Paris .


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