The ‘Ploi Thai’ brand is being highlighted in the Bangkok Gems and Jewelry Fair and overseas fairs. The theme is being co-promoted during the Bangkok Gems and Jewelry Fair Road Shows. The TGJTA has received positive responses which help to stimulate sales of Thai gemstones. In addition, the TGJTA has organized the Ploi Thai Jewelry Awards with the requirement that all jewellery sets must be adorned with coloured gemstones; this will raise the standard of ‘Ploi Thai’. The association is also cooperating with other organizations to promote the project......